Dear Friends,

I'm not leading this project from a distance — I'm leading it from the middle of my own recovery. As a recent prostate cancer survivor, I know exactly what fear feels like, and I know how faith can carry you through the darkest moments. That experience shaped me, refined me, and ignited a purpose I can no longer ignore.

For the past two decades, I've built a career around leadership, community building, and inspiring people into action — from global brands to high-growth work across the cycling and outdoor world. My life's work has always centered on people, purpose, and elevating others.

Now, all of that experience comes together at exactly the right moment. I understand how to mobilize communities. I understand how to tell stories that move people. I understand how to build partnerships that last — and I understand what it means to fight for your life, and win.

This mission isn't a project for me. It's the next chapter of my survival story. It's a commitment to help other men find cancer earlier, fight it stronger, and never walk alone.

This is why Ricky. This is why now. This is why Faith Over Fear exists.